You have less time to grab the reader, so titles are very important, as is formatting. 11. People like to call an unattractive blog post a “wall of words”. Focus on your areas of expertise. If you put in the time and effort business will come – good luck! Next Post What Are the Benefits of Contact Management?. The market is always changing, and your readers will probably expect you to discuss what is going on now. Here is an example of a recent real estate round up from Massachusetts Real Estate News. This is the kind of topic that can kill two birds with one stone. The higher quality blogs you can create, the more likely that readers will appreciate what you are doing and come to rely on you for good content. You are helping consumers, while also helping out your fellow agents on how to educate why Zillow estimates are far from accurate. Below you’ll find some additional guidelines that will be helpful in starting your journey to creating a successful real estate article. Use our tips and you’ll be a rock star in no time! 4. This is because there is no semblance of any structure to the writing. While choosing broad topics is a great way to flesh out your blog and attract a wide range of readers, chances are the most valuable help you can provide centers on a more niche area. It can be tempting to focus your content on buyers and sellers, which is certainly worth doing and is enough to fill out a blog all on its own. Writing is more informal. Build relationships with other Real Estate bloggers. However, you are missing out on another audience – a surprisingly large audience – that you could tap into if you have something to say and the courage to say it. Here are some great tips on creating a nice layout. How do I handle multiple offers on my home? Should I sell my own home? What renovations will get me the most money? What neighborhoods have the best schools? These are real life questions that people will put into their favorite search engine for answers. The more useful your content, the more likely you are to have visitors and to get referrals from your site. There is an ongoing argument about which is better – blogging frequently, like daily or almost daily, or blogging less frequently but focusing on more in-depth material. When someone searches for something on the web, usually that person is looking for answers to questions or solutions to problems – particularly when it comes to real estate. 8. 11 Tips to Write the Best Real Estate Blog Post 1. The more erratic your schedule, the bigger risk readers will forget about your blog or become frustrated and go somewhere else. If you think that you are going to write a couple of articles and you’ll have business pouring in your dead wrong! Most successful real estate bloggers don’t really start to see any meaningful business until they have been doing it for a few years. Social media sites, like Pinterest offer an incredible opportunity for real estate agents to expose their work. 10. So, what’s the secret? How do you create a real estate blog people actually want to read? People talk all the time about having quality content but what does that actually mean? In a recent article we talked about some tips for successful real estate blogging. While you can find stock photos that you can use for free – which will work in a bind – ideally you should take some pictures on your own, or at least use unique pictures that really add to your content. But whether you blog once a week or every day, you do need to maintain some consistency to keep readers around. Your blog may not be that great at the beginning. By allowing comments and encouraging your readers to discuss topics or give you feedback, you can develop relationships that may lead to work in the real world. Go for evergreen content. Sure, it may be intimidating to write for your peers, but they are looking for good info too. Keep them in the know by having a solid real estate social media strategy. If you have spent 10 years working with home buyers in NE Spokane, WA, you have a unique perspective that not many other real estate bloggers have. But not all blogs are created equal. A nice diagram, infographic or photo of a concept is great for your readers, summarizing information in a way words can’t. Notice how nine different real estate articles were featured. A blog is substantially different from your college essays. One of the best ways to have a successful blog post is to have a tribe of followers ready to promote it for you! Creating meaningful relationships with other real estate bloggers can be the cornerstone of having a well known blog. Don’t save the best for last – or at least make sure you have interesting material up top to keep people reading. While creating fantastic content is crucial, so is promoting it. 2. The biggest goal of your blog will be to answer the questions and solve the problems of potential readers. As a real estate agent, having a blog is a big part of creating an online presence. It only takes one really great evergreen blog and some luck to have it shared for years to come, which means ongoing traffic to your blog. Real estate blogging is a long term investment in your time. Some general guidelines were discussed on how to provide information people want to read that can also drive business. In fact, it is usually the graphics that will cause someone to want to share your article on their social media channels. 5. Write for real estate agents and for clients. No doubt quite a few happy bloggers who were thrilled to see their name in the spotlight. Add some pictures. Keep working on it. Content that will be useful both now and a year from now is referred to as “evergreen”. Write topical content too. Reciprocation by sharing on social media channels and linking back in relevant content can go a long way in creating a name for yourself online. Your graphics can quickly propel you into being remembered by a significant amount of people. Encourage conversation. Under each heading you should share your wisdom in a clear and concise fashion broken down in short concise paragraphs. Remember your peers are looking for the same thing you are – RECOGNITION. But if you keep at it, eventually you will have a blog you can be proud of, one that benefits readers and leads to more business. The more you can translate your knowledge into real estate blog material, the more attractive you will be to readers who need specific, accurate information on the subject you are covering. For example, one of the most discussed topics among real estate agents is Zillow. There is a risk of undesirable comments, but you can always delete anything you do not want sticking around on your blog. While evergreen content is the backbone of most good blogs, you also need to blog about current issues that may not be relevant a month or a year from now. Many buyers and sellers want to know are Zillow estimates reliable or not. Once you get your feet wet, you can take your graphics to the next level by using a service like Canva which allows you to make incredible designs. Such content can take more work to create, but it is worth doing if you plan on blogging over an extended period of time. One of the best ways of saying thank you to your supporters is by running a monthly real estate round-up whereby you share content that was created by those who are often supporting your work. February 05, 2018 How To Write A Real Estate Blog People Want To Read Real Estate Blogging – Making Your Mark If you do not have an online presence in today’s real estate market, you are not going to be as successful as you could be. Write for the web. If other Realtors like what you have to say, they will probably feel comfortable referring clients to you. By taking the “you rub my back and I’ll rub yours” really works when it comes to blogging. Who knows what the market is doing in an area better than a Realtor who works in that area? Showing off you local expertise is always a smart move. Community pages are one of the better ways of letting people know you are the local real estate expert. There are some great sites that you can purchase photos online. If you believe you have some insight into issues your fellow Realtors face, take the plunge and blog about it. Having awesome graphics is one of the most important aspects of having a successful real estate blog. Frankly, I like creating in-depth content myself. 3. As the saying goes Rome was not created in a day. When you are looking for clients, you want to have some interaction with the visitors to your blog. Bloggers have been successful with both strategies, so it is really up to you and how you want to do things. 7. They are in fact the bane of many real estate agents because of their “Zestimates of value.” Many home owners take these online estimates as gospel which puts agents in a position of constantly having to explain why they are not. Blog regularly. Provide solutions to problems your readers have. 6. A good real estate blog article should be broken down into ideas with a specific headings. 9. Text is broken up into easily scanned blocks, with titles and formatting that guides the reader. Some are much more successful than others. Round-ups are a great way to show off the talents of multiple real estate bloggers all in one post.