For the primary decade of my career, i used to be relentless on the phones in my pursuit to be a top land agent. Nobody spent longer calling leads and potential clients in hopes of landing another land deal. At one point I even considered changing my car place to “FSBO KNG” to point out the whole world who the simplest phone prospecting agent was. I worked tirelessly to tug as many purchasers toward me as I could.

Fast forward a few years to 2020, and I haven’t had to pick up the phone and make a cold call in over five years. Yet my business remains growing month by month, and for the primary time ever I became the top-selling agent in my marketplace in 2019. The key to this change? Social media, a tool so powerful yet so underused within the land profession. The secret is quite simple. It’s the easiest and fastest way to attract clients to you so they come to you instead of you trying to pull them over your way.

Here are a couple of of the key social media strategies I even have utilized over the past several years that each one land agents can and will be using in their digital marketing strategy.

Utilize Video To Build A Relationship

Home buyers and sellers are trying to find one thing in an agent: somebody they will trust. They need to trust that you are honest and will do your best for them. But they also must trust that you actually know what you are doing.

On the Rex land Team, we utilize video on a day to day to show our clients about potential investment deals and share with them the ins and outs of the real estate process. Through simple trainings like this, land agents can position themselves as experts within the area and therefore the most knowledgeable people to assist home buyers and sellers.

Another benefit of video is that your followers will start to feel like they know you better. If they know you better, they're likely to trust you more. I've met clients in person for the first time and had them ask me about trips I took six months, a year or two years ago. We have a built-in relationship of trust and familiarity because they need heard me speaking openly numerous times on video before ever meeting face to face.

Use Content To Attract And Offer Value

There are two purposes to everything you post on social media. The first is to attract people to you. You post exciting or interesting content in order that they're intrigued and need to understand more. They want to see more of what you post, and they will start to share it with friends and other people in their lives.

The second purpose of anything you post is to supply value. Too often we see people posting photos or videos that show nothing about the poster and do nothing for those scrolling through social media. If you would like to realize followers and raving fans, you would like to supply value through the content that you simply post. Agents tend to post listings or quotes that basically don’t give the followers any reason to succeed in out. Think instead of what you would want to know more about if you weren’t in the industry. What would you like to see? Post more of that.

Create A Community

If you're a full-time land agent, you ought to n’t be using social media to undertake to be an influencer the maximum amount as you should be using it to earn clients and sell more houses. In order to do this, you want to create a community.

If you check out one among the foremost beloved movies ever made, Avengers, you'll notice one thing that stands out: a collaboration of all the Marvel superheroes. The most successful people on social media collaborate a day and post each other's material. They go on each other's vacations and podcasts and make content which will be shared on both of their pages. This is the key to putting together a community: creating a loud and constant fanbase. Look for and make opportunities to share your lives together online.

As you start to bring value to the lives of your followers and fans, they're going to want to succeed in out and share your business with others. They will send others to follow you and see the content you put out. This is the start of a community that's based around your personality and your content online.